How much effort do you put into Valentine’s Day? As we get older, it seems as if Valentine’s Day is not often celebrated with large gifts and attention. However, it does receive more notice than we know. If you are interested in the amount of care given on February 14^th of each year, the following data presents statistics on the money spent, how many people thoroughly participate in the holiday, what is bought, and more!

STATISTICS:

♥ About eight of every ten people planning to celebrate this holiday give candy.

♥ 40% of people plan on greeting others with cards on Valentine’s Day.

♥ 37% of people give flowers to others.

♥ 31% of couples plan for an evening out.

♥ 22% of people give jewelry to their significant other.

♥ About six million couples are likely to get engaged on Valentine’s Day.

♥ About 53% of people plan to celebrate this holiday.

♥ A total of $23.9 billion dollars is spent on Valentine’s Day on gifts for partners, pets, friends, family, and more.

♥ On average, about 67.7% of men purchase gifts; this leaves 32.3% of men not purchasing anything.

♥ 59.5% of women purchase gifts, but 40.5% of women do not.

♥ Over one-fourth of people buy gifts for their pets.

♥ When looking for the best Valentine’s Day deals, shoppers visit department stores.

♥ The most purchased flowers are red roses.

♥ In February, jewelry sales jump 40%. This leads to about $5.8 billion being spent on jewelry that month.

♥ The highest amounts are spent by Americans aged 35-44. They spend up to $200 on average.

♥ The most common word used on Valentine’s Day is “love”.

♥ In the United States, a dozen red roses on Valentine’s Day costs around $97.22.

♥ About 224 million roses are sold for the holiday.

♥ Bouqs Company profits greatly from flower sales, The Hershey Company profits greatly from candy sales, and Hallmark profits greatly from card sales.

♥ Last year, Los Angeles, California was where the most money was spent for Valentine’s Day. Couples in this city average out a total cost of about $1,316.

♥ The most popular chocolates sold are M&M’s, Conversation Hearts, and heart-shaped chocolate boxes.

All in all, this holiday receives much more love than expected. Although some people do not celebrate it on a large scale, there are those who do, and the upwards spending trend is not looking like it is going to slow down anytime soon. Make a family member, friend, your significant other, a pet, or anyone else smile on this holiday by buying them a little surprise!

I hope that you and those around you have a happy Valentine’s Day!

14+ Valentine’s Day Sales Statistics 2022 | Balancing Everything

Valentine’s Day: gift buying in the US by gender 2021 | Statista