TikTok is one of the most viral social platforms in modern times. It has many uses: forms of entertainment, news updates, creative expression, marketing, influencing, and so on. One major part of TikTok’s success is their music production. The trend of musicians using their media to stream their music has worked extraordinarily for their careers. Over time, this has increasingly become a common step amongst hit musicians. As technology develops on the app, the number of people who present their music to potential fans is going to increase.
Many musicians that have been around for a while have also talked about the topic of social media influencing their music. The software allows them to reach new fans with the way that the platform is set up. In a specific reference, there is a button that the app has developed to post music on the media page for others to view. Also, the feature of including links in one’s bio in the top of their account has also helped people get involved. This way of promoting has revolutionized the forms of popularity from social media.
As for examples of said musicians, a personal one I know of is Dark Divine. They have grown their career through TikTok. A fun fact about the timeline of their career is that they got offered a record deal by posting videos on TikTok, which is insane. Another example of a musician who grew from TikTok is Megan Thee Stallion. She already had a music career prior to joining the TikTok, but once one of her songs blew up on the media, she became one of the biggest rappers of our generation.
On top of TikTok’s new developments everyday, they have a uniqueness to their platform that contributes to the success of influencers. The apps algorithm is truly like no other in using the “For You Page” to allow users with the smallest following to be able to burst to new heights. This applies to this topic because the content distribution allows new sounds to be resonate with users of the app, causing the song to go viral alongside the musician.
Tik Tok has really brought the music industry to new levels by offering a new avenue for musicians to expand their music streams. As the app continues to grow, new music creators will flourish everyday, gaining followers as they go.
